The FRI – The Height of
Excellence for Realtors
FRI is one of the most popular designations within the world of real
state. Since its initial inception, real estate sales representatives
have earned this designation to help improve on their career success.
One of those gentlemen who have achieved such an honour is Ian Brown
FRI. A man who is extremely proud of his designation, Brown explains
exactly why he chose
to pursue this particular venture.
“Three reasons,” he states bluntly. “I wanted to have a secure base
for the forwarding of referrals outside of the company that I
represent. I wanted to be part of a group of people who were as
serious about Real Estate as a sales career as I am, and most
importantly I wanted to be part of a NATIONAL identity.”
The Fellow of the Real Estate Institute is a mark of excellence given
to only a selected few. They must meet strict regulations to qualify
including many years of dedicated experience, strong ethics and be
committed to continuing on with their designations.
Brown had over 20 years of experience in real estate before deciding
to earn his FRI designation in 2003. Brown’s experience of earning the
designation is still fresh in his mind citing that an FRI does more
then enhance his education and abilities, but acts as a form of
advertisement as well.
“While earning my FRI, I learned that the increased education would
serve me well in enhancing my ability to convince the public to trust
me, rather than having to spend all of my time attempting to do this.”
It has been something the FRI designation has been trying to focus on
since its inception. “The FRI designation is what makes individuals
stand out from the pack,’ explains REIC Manager of Education, Elaine
Leibner. “It makes the individual more marketable to prospective
clients, without having to go out spending extra money on advertising
to help bring them in.”
Brown agrees. He has had too many instances to count where his FRI
designation has had an impact on his career. “Many times I have had
new clients ask - what does it mean? What does it stand for?
Explaining to them the increased responsibility required with the
ethical regulations at this level assures them that they can feel safe
with an FRI. To build trust in the mind of the general public, this
has always been the objective.”
The benefits of earning an FRI designation are endless; self
promotion, improving the reputation of your company, more importantly
it shows potential clients the dedication you have to your profession
and what you are willing to help them achieve what they want.
Depending on the candidate’s province of residence and
nature of position, a candidate needs to take as little as three
courses in order to earn their FRI designation, such as Brokers who
reside in the province of Ontario. In addition a candidate has 5 years to complete their required
courses, making it much easier for them to work their designation in
and around their current schedule.
It may be because of those different provincial guidelines, and as
Brown believes, a provincial mindset, that play a pretty significant
role in a person’s decision to earn their designation.
“Real Estate salespeople nationwide need to be encouraged to get out
of the box, the box being their own community. They need to start
thinking globally. REIC can assist the thinking in this regard.”
Brown, who also has earned his CRES designation, stresses that
competition has become a major factor in why individuals might be
hesitant to earn their FRI.
“Having worked within a company, building it nationwide, (Century 21),
I can tell you that all companies work hard to promote their in-house
designations. Since there are so many in-house designations within
Canadian companies - the FRI must be promoted to outreach those other
There may be obstacles in one’s attempt in trying to earn your FRI -
yet self promotion, education, further advancement in one’s career and
most importantly self respect, more then make up for these slight
barriers. It’s these benefits that bring prestige to the FRI and bring
the top real estate professionals to REIC.
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* * *
Congratulations go out to Beverly Levely.
A Sales Representative for Sutton Group - Innovative Realty Inc. in
Hamilton, Levely is the winner of the REIC Draw for our door prize from
the REALTORS without BORDERS Tradeshow in September.
* * *
industry-leading educational programs can be taken as part of a program
leading to certification & accreditation or individually as a means to
increase your knowledge base. REIC programs - whether for property
managers, leasing specialists, finance specialists or Realtors®
- are recognized for their timeliness, on-target topics, subject coverage
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control of your success! Register for a course today.
for the remaining 2007 Education Schedule.
* * *
2008 Annual Meeting and IREM Leadership Conference are scheduled for May
28 thru June 1, 2008 in beautiful Vancouver B.C. Be sure and visit
www.reic.ca often as more
details about this
fabulous event become available
you wish to sponsor our National conference, please contact Lee Arbon at
1.800.542.REIC ext. 32 or at
* * *
November 6 & 7, 2007
The Calgary Roundup Centre
Be sure and visit
www.buildexcalgary.com for all
PM Expo 2007
November 28-30, 2007
The Metro Toronto
make a visit to the REIC
Display at Booth #2119
Canadian Mortgage Conference and Expo
December 2-4, 2007
The Metro Toronto Convention Centre
Stop by and say Hi to REIC at Booth #22