Exchange - REIC's official newsletter

 

 

                                                                                                                                                                        Volume VIII, Number 4 – October 2005

     

 

 

 

 

 

EXCHANGE SPORTS A NEW LOOK

Welcome to our new and improved Exchange!  The online version of REIC’s newsletter was months in the making and we are proud to unveil it to you today.  We hope that as you scroll through our pages, you will find the articles informative and an enjoyable read.


MEET THE PRESIDENT

Andrew Gordon, FRI CPM® commenced his 2005/2006 REIC Presidency at the Annual Meeting in Toronto on May 29, 2005.  He has been a member with REIC since 1983 when he attained his CPM® and currently also serves on the REIC Toronto Chapter Management Board.
 

Mr. Gordon has worked for H & R Developments for the past 20 years and in his current role as Senior Commercial Manager he specializes in Commercial Building Management.  Over the course of his career, he has been involved in all facets of Real Estate, including Sales, Leasing, Construction, Maintenance and the Management of Residential, Office, Retail and Industrial Properties.

A key passion for Mr. Gordon is to assist fellow FRI and CPM® colleagues secure gainful employment.  He is also very active with several charities in the GTA.

 

Exchange -- How long have you been involved in the Real Estate Profession?

Andrew Gordon -- “I have been involved in the Real Estate Industry in Toronto for the past 32 years.”

 

What made you decide to enter the Real Estate Industry and how did you get your start?

“I started working for my family’s business as a part-time rent collector and property manager because I found the diversity of tasks in the Real Estate Industry very interesting. My decision to make the Real Estate Profession my life-long career was highly influenced by the sense of accomplishment I felt when dealing with my clients and colleagues.”

 

What do you enjoy the most about your profession?

“The most gratifying aspect of my profession is seeing proven results while helping people.”

 

What made you decide to join REIC?

“I was impressed by the professionalism of both my owner/broker and managing broker and even more so by the prominent display of their FRI certificates in their offices.”

 

How do you find your REIC designations have helped your Career growth?

“While interviewing for jobs, I believe my REIC designations moved my resume to the top of the list. My designations also enabled me to negotiate for higher salaries.”

 

What advice would you give to a Real Estate Professional considering joining REIC?

“I would suggest he or she become a candidate and an active member of his or her local REIC Chapter to network with and learn from fellow professionals.”

What is your vision of REIC for tomorrow?

“In time, I believe that REIC will receive the industry recognition it deserves and emerge as the premier Real Estate Association for career-minded professionals and employers, as well as government licensing bodies.”

 

What are your top 3 goals for REIC in your role as President?

“Build on our current membership benefits and communications in an effort to increase the value of an REIC membership.

Focus on marketing, promoting all our designations in the Real Estate Industry, as well as revitalize the FRI and CPM® designations in Canada.

Encourage REIC members to join REIC committees and Board of Directors, on either the Local or National level, to create a sense of community between REIC members.”

 

What motivates you to succeed?

“Life is short so I try to do my best at all times. I want to be on a winning team but if I can’t win, at least I know I gave it a whole-hearted effort.”

 

If you had one wish for REIC, what would it be?

“I would like to rejuvenate the organization by inspiring our members to feel a passion and dedication for their professional career through REIC.”

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FROM THE DESK OF THE EVP

Having just celebrated my first anniversary with REIC, I reflect on my time with this thriving organization and I am truly excited about our tremendous accomplishments over the past year.  My staff and I have all worked diligently to increase general awareness of REIC, attract more members and build a strong foundation for future success.

 

Relationship Building

Our Chapters play an important role in REIC’s growth and I am therefore making a strong effort, together with Andrew Gordon, FRI CPM®, to visit our various Chapters, meeting with the Chapter Management Boards and our members.

 

As part of this initiative, Andrew and I attended the Lakeshore Chapter AGM in June and we were in Montreal in September, launching the French FRI program to a highly receptive crowd.  I visited with the Halifax Management Board at the end of September, while Andrew attended a London Chapter dinner meeting.  Andrew and I are traveling to meet with the Chapter Boards and members in Calgary and Edmonton in October.  I appreciate the warm reception I have received during my visits to date and look forward to working more closely with our Chapters from coast-to-coast. 

 

The National staff is also continuously promoting REIC and our programs to Canada’s Real Estate Boards and key industry leaders in an effort to build our client roster and industry awareness.

 

Education

To make sure we continue offering the highest quality education, we have rewritten the REIC 2600 – Ethics and Business Practice and REIC 2270 – Consumer Behaviour and Negotiating courses to reflect current industry practices.

 

As I mentioned above, we launched the French FRI program in Quebec this fall and we expect the program to become highly successful. 

 

Membership

I am pleased to announce that as at September 1, 2005, our membership numbers were 166.67% higher than last year at this time.  Our candidate and application numbers have also increased substantially.

 

As an added benefit to our new members, we began a new initiative this year, sending media releases to publications in our members’ home town announcing their achievements.  These releases are also sent to the local Real Estate Board for our FRI, CRES and CLO members. 

 

Marketing

We are focusing our marketing efforts on branding and business development.  To achieve these objectives, we are advertising heavily in industry publications as well as to the general public.  You may have seen our ads in REM and Canadian Property Management Magazine as well as heard our commercials on Q107, with an audience of close to 1 million people in the GTA.

 

We are also creating a buzz by drumming up free publicity through targeted media releases, many which have been published in key publications.

 

I am looking forward to yet another successful and exciting year at the Real Estate Institute of Canada.  Through cooperation and positive thinking, I believe we can meet, and exceed, our goals and objectives!

 

Maura Bella, Executive Vice-President

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REIC CareerSite gets you noticed

The preferred choice for all your career related Real Estate needs

REIC CareerSite is dedicated to connecting the best Real Estate jobs with industry professionals, through a fast and user-friendly website.  For job seekers researching opportunities, and employers seeking quality candidates, it is REIC’s goal to optimize the opportunity for the best employment fit through REIC CareerSite.

 

Job Seekers

REIC CareerSite is your online career and employment connection, created with the need of the Real Estate community in mind.  We understand the industry’s specialized career needs and REIC CareerSite is the best place on the web to support your job search.  Whether you are actively looking for a job, keeping your eyes open or would like a place to store your resume, REIC CareerSite is the job board for you.  Visit us today at www.reic.ca and experience the opportunities for yourself!

 

Through REIC CareerSite you can

Search and apply for jobs 24/7

Store up to 3 unique profiles – FREE

Post your resume for prospective employers - 24/7

Control who receives access to your resume

Track your applications

Customize Job Search Agents to monitor job postings for you 24 hours/day

 

REIC CareerSite will

Send applicable jobs to your inbox

Help You Find Your Next Career

 

Employers

Whether you are looking for junior or more experienced candidates, REIC CareerSite offers you customized tools and services to help you reach qualified candidates, post jobs and access our member database so you can find your new hires quickly and easily.  When you post your jobs on REIC CareerSite, they will be displayed on other Real Estate job boards at no extra cost.

 

REIC CareerSite offers

Direct access to qualified employees

Secure Job Management that allows you to post, edit and delete jobs

A unique Resume database

30-day job postings that can be utilized at any time

 

Through REIC CareerSite you can

Post jobs and Search resumes 24/7

Create Automatic Pre Screening of candidates into “A-lists” and   “B-lists”

Build Your Team With Top Industry Talent,

ON TIME and ON BUDGET!

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REIC Preferred MarketplacE

The one-stop online shopping portal where you

“Never Pay More….and Often Pay Less”

As our lives grow increasingly busier, a growing number of professionals utilize the internet to shop for everything from a gift for Mom to office supplies.  Unless seeking a specific online store, however, one can surf the web for hours looking for that perfect gift, or the required business item. 

 

To alleviate fruitless surfing, the Real Estate Institute of Canada (REIC) launched the REIC Preferred Marketplace on Tuesday, August 23, 2005.  A one-stop online shopping portal, REIC Preferred Marketplace offers access to over 150 online stores…with more to come…with the click of a button!

 

“Now www.reic.ca visitors can purchase flowers for their spouse, new shoes for the children, a computer for the office and book a weekend getaway, all through one convenient website,” said Maura Bella, Executive Vice-President, REIC.  “Through this service, we are offering an added benefit to our members, candidates, students and the public at large. Vendors will pay a commission to REIC for every item sold through this portal, which in turn supports our Education Development Fund.”

 

REIC Preferred Marketplace is designed with you in mind and offers links to everything from box stores like Canadian Tire to specialty stores like NetMagazine, iTunes and LogoMaker.  Shop some of the world’s best brands, “Never Pay More….Often Pay Less”, and assist Canada’s leader in Real Estate Education to continue helping Canada’s Real Estate Professionals with their life-long learning and continued professional development.

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In MEMORIAm

REIC wish to honour those members who have passed in recent months.  We extend our condolences to their families and friends.

* * *

Anthony J.W. Arnoldi, FRI

Vice President, ProjetCorp Realty

 

Mr. Arnoldi spent almost 50 years in the commercial brokerage business, starting at Gibson Bros., and helped build companies such as J.J. Barnike, Colliers International and ProjetCorp Realty.  He was a proud member of the Real Estate Institute of Canada for over 25 years.

 

In the mid-1980's, he started the Arnoldi Group and over a decade built it into one of the most successful real estate brokerage firms in Toronto.

 

Mr. Arnoldi’s passion for real estate inspired several generations of brokers and one of his greatest pleasures was to work with and help young people entering the business.  Three of his children have worked successfully in real estate and related industries.

 

Mr. Arnoldi continued to work from home in the weeks before he died on January 23, 2005 of cancer.

 

* * *

William D. (Bill) Hopkins, FRI(A)

 

Mr. Hopkins, a strong advocate for organized professional real estate, died on January 6, 2005 in his 73rd year after fighting illness courageously for several years.

 

Mr. Hopkins was a very self-directed, self-determined individual.  He came from humble beginnings and was determined to accomplish something in his life…and accomplish he did!

 

He served as President of the Brantford Regional Real Estate Association three times during the 1970’s, as President of the Ontario Real Estate Association in 1985 and as President of the Canadian Real Estate Association in 1991.  He was a member of the Real Estate Institute of Canada for 39 years, holding the FRI(A) and CMR designations.  Mr. Hopkins gave much time, effort and support to the Real Estate at all levels during the more than four decades he was involved in the industry.

 

Later in life, Mr. Hopkins picked up a paintbrush and started capturing Canada’s Wildlife on canvas.  He was a self-taught artist and enjoyed these artistic endeavours immensely.  He won several awards for his work and much of it is now in private and corporate collections.

 

Mr. Hopkins is survived by his two daughters and sons-in-law, four grandchildren and by Marion, the mother of his children.

 

* * *

Lenora Elaine Ruscio, FRI CMR

 

Mrs. Ruscio passed away peacefully in her home on Saturday, June 11, 2005 at the age of 81.  She was a beloved wife of the late John Ruscio (1986), loving mother of the late Natalie Ruscio (1991), the late Vito Ruscio (1978) and Robin.  She was a cherished grandmother of Shawn, Liam, Julia and Tasha, and adored by her great-grandchild Natalie. 

 

Pre-deceased by six brothers and sisters, Mrs. Ruscio was a long-time Real Estate agent and broker in St. Catharines, holding a FRI from the Real Estate Institute of Canada for 25 years.

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WELCOME NEW MEMBERs

On behalf of REIC's Board of Directors, members and staff, we extend our congratulations to those individuals who have achieved their designations in recent months, demonstrating their commitment to professionalism and excellence in all facets of real estate.  View list…

 

REIC HELPS celebrate Shmtp graduates

By Alexandra Wennberg

 

Since its founding in 1955, the Real Estate Institute of Canada (REIC) has extended its educational reach beyond offering accreditations to Canada’s Real Estate Professionals in order to contribute to the professional development programs offered by government agencies and post-secondary institutions.

 

REIC is a proud partner of the Saskatchewan Housing Corporation’s (SHC) Social Housing Management Training Program (SHMTP).  The program offers employees of SHC northern housing agencies the opportunity to acquire the basic knowledge and skills necessary to administer social housing in Saskatchewan’s northern region. Graduates of this program receive the Applied Certificate in Social Housing Management from Saskatchewan’s Institute of Applies Sciences and Technology (SIAST), enabling them to step into the roles of Tenant Relations Officer and manager where vacancies exist in Saskatchewan’s northern housing network.

 

The curriculum exists of four parts with courses offered by SHC, SIAST, Northlands College, REIC, the boards of Northern Housing Agencies and the Saskatchewan Housing Authorities – Human Resources Services.  Both classroom study and practical training encompassing the application of SHC-specific policies and programs, generic industry programs and policies, HR practices, and property management courses is required for course completion.  The REIC component consists of REIC 2600 – Ethics and Business Practice and RES 201 – Successful Site Management.

 

Representatives of the Program partners celebrated the five latest SHMTP graduates at a ceremony in La Ronge on June 23, 2005.  Congratulations are extended to:

Robert Desjarlais – Ile à la Crosse Housing Authority, Grace Janvier and Judy Robertson – La Loche Non-Profit Housing Corporation, Jenny Laliberte – Beaver River Regional Housing Authority and Richard Thommes – Cumberland House Housing Authority

 

Since its inception in 1999, 18 graduates have passed through the program.

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energy-efficient homes save
more than the environment

By Alexandra Wennberg

 

In an effort to create a wider choice of quality, affordable homes, Canada Mortgage and Housing Corporation (CMHC) announced two new initiatives this summer that promote energy-efficient housing and greater financial solution options for home buyers.

 

Effective July 27, 2005, CMHC will extend the energy flexibilities previously available only to row housing and stacked condominiums to all types of condominiums.  They are also altering the current minimum EnerGuide for New Housing rating requirements that qualify for mortgage loan insurance to 77 for a three-year pilot period.

 

Energy Efficient Homes could also potentially assist home buyers with their purchase, as CMHC is offering a 10 per cent refund on the loan insurance premium to those who qualify.  This offer extends to all Canadians who buy or build an energy-efficient home, as well as to those who make energy-saving renovations to their existing home.

 

Existing energy-efficient building programs such as ENERGY STAR® (Ontario), NovoclimatMC (Quebec), Built Green SocietyTM Alberta Gold and Power SmartTM (Manitoba) will all be eligible for the current initiatives.

 

“The premium surcharges associated with the longer amortization periods (25 to 35 years) offered under the Energy Efficient Homes policy will be eliminated on August 12, 2005,” wrote The Honorable Joe Fontana, Minister of Labour & Housing in a letter to REIC.  “With these changes, about 14 per cent of new homes built in Canada could be eligible for the CMHC mortgage loan insurance premium refund.”

 

The Hon. Fontana also announced that CMHC will contribute $1 million for the launch of the first phase of a Canadian net zero energy wealthy housing initiative.

 

“The goal of net zero housing is to implement a range of measures that will ultimately lead to housing that has a zero net consumption of energy on an annual basis for heating and electricity…The initiative is designed to help decrease the energy intensity of Canada’s housing sector, support the growing renewable energy and sustainable housing industries, and help Canada meet its goal of reducing green house gas emissions.”

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www.reic.ca statistics --- August 2005   

246,628 hits represent our best month ever, an 11.8% increase over July 2005 and a 42.1% increase over August of last year.  Our monthly average for 2005 is 32.6% higher than last year.  Extrapolated to year end, we will exceed 2.5 million hits for the year.  We remain ranked #1 on Google web-wide and Google.ca for keyword search on "real estate education". 

                                      

 

 

                         

 

 

In this issue...

Exchange sports new look              Welcome New Members

Meet the President                         SHC celebrates graduates

From the Desk of the EVP               CMHC Home Buyers Initiatives

REIC CareerSite                             Marketing Tip

REIC Preferred Marketplace             Website Stats

In Memoriam                                 Call for Writers

REIC 2006 Annual Meeting – Edmonton, AB

Fall 2005 Education Schedule W

 

 

 

 

 

MARKETING TIP

Attn: FRI & CRES members

New clients are mostly gained through “Word of Mouth”.  Take a proactive approach and ask your satisfied clients for referrals and testimonials and increase your client roster!

 

Design a direct mail campaign where you introduce yourself to this list of potential clients.  Remember to include the name of the client who gave you the referral.  This can be a very powerful sales approach and the perfect venue to outline your successful transactions.

 

Use testimonials on your website and in advertisements for “that personal touch”!

(Ensure to inform your clients of your intended use of their testimonial)

 

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CALL FOR WRITERS

Have you written an article you would like to share with REIC members?

Are you privy to new developments, issues or initiatives in Canada’s Real Estate Industry?

Have you always wanted to write but unsure of how to get published?

 

EXCHANGE wants to hear from YOU!

Submit your articles to alexandra.wennberg@reic.com and you may find your words in print.  Approved articles will be printed in a future issue of EXCHANGE.  Member articles are also posted on www.reic.ca.

 

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FALL 2005 EDUCATION SCHEDULE

REIC’s industry-leading educational programs can be taken as part of a program leading to certification or accreditation or individually as a means to increase your knowledge base. REIC programs - whether for property managers, leasing specialists, finance specialists or Realtors® - are recognized for their on-target topics, their industry savvy instructors and their thorough subject matter coverage. 

 

Take control of your success!  Register for a course today.  Click here for our complete Fall 2005 Education Schedule.

 

* * *

MARK THE DATE

The REIC 2006 Annual Meeting is scheduled for June 8-10, 2006 in beautiful EDMONTON, ALBERTA.  The event program is currently in the planning stages and we will update you as the program is finalized.  Until then we ask that you Mark the Date and Experience the Energy with us in 2006!

Should you wish to sponsor our National conference, please contact Brenda Norton at 1.800.542.REIC ext. 27 or at brenda.norton@reic.com for details and to obtain a Sponsorship Brochure.

 

 

 

 

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Exchange is REIC’s official member newsletter, published 5 times per year.   Opinions expressed in Exchange may not necessarily be those of the publisher. We are always interested in industry-related guest articles.  Please forward all stories and/or editorial ideas to the Editor.  All rights reserved.  Reproduction in whole or in part is prohibited without written permission.

 

Editor – Alexandra Wennberg, Manager Marketing & Communications

             alexandra.wennberg@reic.com  416.695.9000 x.32  1.800.542.REIC

 

Advertising – View our Ad Rate Sheet here

                     Contact:  Alexandra Wennberg


Real Estate Institute of Canada | 5407 Eglinton Ave W, Suite 208 | Toronto | ON | M9C 5K6 | Canada