COURSES

MKL405 - Marketing and Leasing Multifamily Properties

This is an intermediate level, two day course that will allow students to gain a clear advantage over competitors by knowing how to position properties in the market to attract and retain new tenants. Designed to help property managers increase profits and improve retention, in this course you will learn key strategies for reaching prospects and closing the deal. The material is presented in an easy-to-follow slide and graphics format, and each lesson contains a variety of activities for students. A glossary of terms is included.
 

Course Content

• Developing and

  We strongly suggest that you register for your course at least 30 days in advance.
  
  Cancellation Policy
  
  Number of Days:  2
  
  Prerequisites: None
  
  Home Study: Yes
  
  Online Study:  No
  
  Attendance: Required for in-class faculty
  
  Assessment Type: Exam
  
  Passing Grade: 70%
  
  Fees:
  Member: $700;
  Non-Member: $850
  
  Fees include: Course Manual
  
  Required Materials:  None
  
  Course Credits:
  6 NSAR CPE
  12 AIC CPD
  
  Meets program requirements for:
  CPM®

  implementing resident orientation programs
• Market and property analysis, including neighbourhood demographics and comparison grids
• Market planning and strategies, including advertising and public relations
• Leasing strategies, including site visits and qualifying prospects
• Lease components and negotiation
• Resident retention, including communication and problem solving

Benefits Include

• General widespread publicity and bring in qualified prospects
• Showcase your property in the best light to secure new residents
• Achieve higher levels of resident satisfaction and retention by effectively troubleshooting resident issues

The course is available in both classroom and home study formats.